Fertile Ground: The Invisible Garden of Workflow
Let's talk about workflow. In a coffee space—especially one centered on intentionality—workflow might be the most crucial element behind the scenes, without which nothing in front of the scenes would flow at all.
I've come to see prepping a workflow as gardening. The gardener knows that what appears above soil—the vibrant blooms, the fruit-laden branches—depends entirely on what happens beneath the surface. A gardener dedicates 90% of their effort to soil preparation, understanding that this invisible work determines everything that follows. Similarly, planning a coffee shop's workflow carries exponentially more importance than simply arranging equipment.
Coffee
Over the past few years I've been fortunate enough to meet coffee producers and to talk with them about what they do, some of the problems they face, where they see the future of coffee heading, and what we might do about it. As a coffee roaster and green coffee buyer by profession, I've been a part of the planning process, contract negotiations, calculations of how many bags of green coffee needed to last a certain number of months, and the last minute adjustments which are needed when there is either a delayed container, a quality control problem, or a strike at the docks. I've also become more aware of the reality that, as a small scale roaster, my ability to make a difference is somewhat diminished.
Concept
Let’s explore this concept in more detail. Specialty coffee in the french countryside, in a converted outbuilding, and what this will allow us to do. Things which in today’s typical café are just not realistically possible.
Key topics will be client experience, waste, and product creation and transformation.
Coffee in the Countryside
Imagine coffee from one person's vision, working directly with a single producer, harvesting and processing an exclusive batch, then roasting it on-site with specific intentions. Imagine spending weeks perfecting recipes, making house-made milks, crafting cups, hand-painting labels. The menu would skip flat whites and lattes for unique drinks you've never tried but somehow feel just right. This is countryside specialty coffee in France—what it should be and what I aim to create.
These are my initial project notes: why I'm creating it, its uniqueness, why it belongs in today's coffee world, and my ongoing research. I'll detail everything from space design to equipment selection and menu creation.