Lay of the Land
Benjamin Benjamin

Lay of the Land

For those unfamiliar with Paris—or with how the city fits into the wider map of France—it helps to know about our layered public transit system, which is constantly being remodeled and expanded. The three main layers of rail travel here are the Paris Metro, the TER, and the TGV.

The Metro is without question the most iconic. Just saying the name conjures images of white-tiled tunnels with arched ads, and well-worn subway cars rattling through the dark while the Eiffel Tower’s spotlight swings its nightly arc over the city, keeping watch.

But the layer I want to focus on here is the TER—Transport Express Régional…

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Mixing It Up
Benjamin Benjamin

Mixing It Up

Blending remains taboo in specialty coffee.

Say the word and you can feel the room stiffen—how dare you muddy a prized geisha with something else? For years, we've celebrated purity: single origins, single varietals, singular stories. But as I cup hundreds of coffees each season, I find myself wondering... what if we’ve misunderstood the true potential of the cup? What if we stopped treating coffee like a solo act—and started treating it like a canvas?

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Art Repeats
Benjamin Benjamin

Art Repeats

As tools become more precise—roasting machines that hear first crack before we do, pour-over machines that mimic expert hands—we find ourselves asking: does precision diminish the craft? If the machine can do it, what’s left for the artisan?

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Fertile Ground: The Invisible Garden of Workflow
Benjamin Benjamin

Fertile Ground: The Invisible Garden of Workflow

Let's talk about workflow. In a coffee space—especially one centered on intentionality—workflow might be the most crucial element behind the scenes, without which nothing in front of the scenes would flow at all.

I've come to see prepping a workflow as gardening. The gardener knows that what appears above soil—the vibrant blooms, the fruit-laden branches—depends entirely on what happens beneath the surface. A gardener dedicates 90% of their effort to soil preparation, understanding that this invisible work determines everything that follows. Similarly, planning a coffee shop's workflow carries exponentially more importance than simply arranging equipment.

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Coffee
Benjamin Benjamin

Coffee

Over the past few years I've been fortunate enough to meet coffee producers and to talk with them about what they do, some of the problems they face, where they see the future of coffee heading, and what we might do about it. As a coffee roaster and green coffee buyer by profession, I've been a part of the planning process, contract negotiations, calculations of how many bags of green coffee needed to last a certain number of months, and the last minute adjustments which are needed when there is either a delayed container, a quality control problem, or a strike at the docks. I've also become more aware of the reality that, as a small scale roaster, my ability to make a difference is somewhat diminished.

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Concept
Benjamin Benjamin

Concept

Let’s explore this concept in more detail. Specialty coffee in the french countryside, in a converted outbuilding, and what this will allow us to do. Things which in today’s typical café are just not realistically possible.

Key topics will be client experience, waste, and product creation and transformation.

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Coffee in the Countryside
Benjamin Benjamin

Coffee in the Countryside

Imagine coffee from one person's vision, working directly with a single producer, harvesting and processing an exclusive batch, then roasting it on-site with specific intentions. Imagine spending weeks perfecting recipes, making house-made milks, crafting cups, hand-painting labels. The menu would skip flat whites and lattes for unique drinks you've never tried but somehow feel just right. This is countryside specialty coffee in France—what it should be and what I aim to create.

These are my initial project notes: why I'm creating it, its uniqueness, why it belongs in today's coffee world, and my ongoing research. I'll detail everything from space design to equipment selection and menu creation.​​​​​​​​​​​​​​​​

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